Ultimately, Amazon also wants to earn money from your offer. Besides, a variant variety of the product can prove advantageous for its permission.Īmazon wants to ensure that it can generate an inevitable minimum turnover. However, the following applies to all lightning deals: If there are several product variants, a minimum number of the available variants is included in the offer to give the buyer the most excellent possible choice.

The article presentation must comply with the Amazon guidelines for product presentations (style guides).

The minimum requirement is a rating of at least 3.5 and that the product can be shipped with Amazon Prime.

The offer must be the lowest selling price since the beginning of the year (including previous deal prices).

The product's price will be reduced by at least 20%, thus undercutting the lowest selling price of the last 30 days by at least 10% (including lightning deals).

On Prime Day, additional or extended conditions for a lightning deal apply:

Campaigns for the same product must not overlap.

Used products are excluded from this promotion

The amazon deal must be a new product.

The product's price is reduced by at least 15%, undercutting the lowest selling price of the last 30 days by at least 5%.

The minimum requirement is a rating of at least 3.0 and that the product can be shipped with Amazon Prime.

Amazon approves not every product for such an offer (e.g., alcohol)

The seller is instructed to apply at Amazon.

To create a lightning deal, the following conditions must be met: Create an Amazon lightning deal Requirements for an Amazon lightning deal You can only order an amazon deal once per customer and product. Depending on the day and day of the week, your offer may receive less attention than expected. Amazon offers you a choice of weekly periods, always starting on Monday. When creating a lightning deal, you can only select the period in which the lightning deal should be visible, not the day of the week or time of day Amazon determines these.

the identification of the product by the lightning deal label.

the placement of the product on the deals site.

Placing a lightning deal increases the visibility of the advertised product due to the following points: A lightning deal is only online until the offer period has expired or the number of available offer discounts for this lightning deal has been ultimately assigned. Lightning deals are available to both sellers and vendors. You can find all lightning deals in the 'Todays's Deals' section on the Amazon website. Amazon lightning deals are also called amazon deals or offers of the day.įigure 1: Click on 'Todays's Deals' to find all lightning deals. Introduction to the Amazon lightning dealsĪ lightning deal is a paid promotion in which vendors and sellers offer a promotional discount on a certain number of items for a limited period of 4 to 12 hours.

7-day Deals as an alternative to the Amazon lightning deal.

Requirements for an Amazon lightning deal.

Introduction to the Amazon lightning deals.

When you check out, you’ll see the offer in your order summary.ĭiscover continuously evolving deals on top-quality products with Amazon’s Lightning Deals subsection, and make sure to check out the Movers & Shakers page for hourly trending products. Once it’s in, you’ll have 15 minutes (or until the deal ends) to check out and claim the discounted price. To claim a Lightning Deal, all you have to do is click on the product page and make sure that you select the discounted price instead of the regular price before adding it to your cart. To find the section quickly, click on “ Today’s Deals” and then scroll down until you see the hyperlink for “ Lightning Deals” on the left side under “Deal Type.”

And if there are multiple colors or sizes available for the sale item, you'll find that most of them-and sometimes all-will be discounted, which makes picking out new clothes even easier. When those deals are up, new ones take their place, so you'll always have a chance to find something you want.Įach product on the page has a timer that counts down to the end of the sale, along with a status bar that lets you know how much stock is left. This subsection of Amazon’s Deals page features a wide selection of products that are on sale for a specific amount of time. If you simply want to browse an ever-changing selection of limited-time deals, your best bet is to check out the site's Lightning Deals page.

Amazon has no shortage of sales going on at any given time, but finding a bunch in a centralized spot can be difficult.

Amazon lightning deals policy